In companies, the words risk and uncertainty are most often used interchangeably and yet, they are very different. With risk, the possible outcomes are known. A probability of occurrence can be assigned to each one. Investments are hedged accordingly to minimize risk. Whereas with uncertainty, the possible outcomes are not known, and therefore, assigning a likelihood of occurrence cannot yet be done. The only way to manage projects is to learn in iterative steps to reduce uncertainty. We know this is critical to your success by testing our own ideas about innovation through applied academic research and our experiences working in and with companies for over 18 years. In fact, while we know there will always be technical- and market uncertainties, the ones we care about most are the resource and organization ones. These are the ones that stop or ‘incrementalize’ your innovation opportunities and get in the way of your success. We have had numerous world-leading international clients that are very adept at overcoming technical- and market uncertainties, yet they themselves emphasize resource- and organization uncertainties as stopping projects before the finish line. It is extremely important to surface such uncertainties early on, as they only become increasingly expensive and problematic the further a project continues without addressing them. We have extensive experience and tools developed specifically for managing uncertainty with strategic innovation projects that can help your company in this challenge. As your partner in implementation, we have the expertise for engineering your success by helping you to learn how to effectively orchestrate innovation and reduce your project uncertainties and, ultimately, your business risk.